Subject: ELSA is NOT planning to pull out of the Graphics card business
Date: Wed, 30 Aug 2000 16:40:35 +0100
From: pr.international@elsa.com

Dear journalists,

based on full or partly wrong online news since yesterday
the rumor is growing that ELSA would pull out of the
Graphics Business.

In the following lines youŽll find some facts about our strategy ...

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ELSA is not planning to pull out of the Graphics card business

ELSA will not withdraw from the graphics card Business. The
announced reorientation guarantees rather that ELSA will continue to
provide professional and consumer graphics cards into the future.
The strategic declaration/agreement with the chip manufacturer
NVIDIA, now confirmed, means that NVIDIA transfers the OEM
Business in the workstation market and also makes the board design
in the future. ELSA receives for it for these products, world-wide
exclusive rights to distribute to all channels outside of the OEM market.
These products will be ELSA graphics cards, with our brand name,
service, quality assurance and support that you have come to expect
from ELSA.

In the consumer market, ELSA will however no longer manufacture
the board. This is with the purpose of achieving early product
availability to the consumer, thereby freeing our product developers to
concentrate on the well established Nvidia reference design.

For both professionals and consumers, ELSA continues to guarantee
high product quality, good delivery, excellent software and service
performance that raises ELSA above the competition. The
outsourcing of the preliminary stage will bring no disadvantage for the
customer whatsoever. Regarding the future, ELSA offers a broad high
performance product range and guarantees  support in both market
sectors.

ELSA pulling out of the graphics card market has never been on the
table for discussion.

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ELSA AG
Corporate Communications